Nike welcomes Alex Eala at Oregon Headquarters

Before stepping onto the courts of Indian Wells, Alex Eala made a meaningful detour — one that reflected not just her growing tennis journey, but her evolving global identity.

The 20-year-old Filipina tennis star recently visited Nike’s World Headquarters in Oregon, USA. A symbolic stop for an athlete whose rise has been intertwined with culture, pride, and performance. 

Ahead of her campaign at the prestigious BNP Paribas Open, Eala shared moments from the visit on Instagram Stories, including a personalized welcome from global sportswear Nike.

The walls were adorned with posters capturing defining moments that transformed the young Filipina into a global sensation, each image telling a story of her journey as a tennis superstar. 

Eala recreated her now-iconic reaction after defeating World No. 2 Iga Swiatek at last year’s Miami Open. It is a stunning upset that marked one of the biggest milestones of her professional career.

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ALEX EALA SHINES BRIGHT AT NIKE WORLD HQ

Filipina tennis star Alex Eala received a warm welcome at Nike World Headquarters in Oregon, showing her career-defining moments splashed across the walls. Alex Eala IG pic.twitter.com/iRVy0RukUv

— Bilyonaryo News Channel (@bncdotph) February 27, 2026

In 2025, Eala was given a custom “Sampaguita”-inspired hair tie designed especially for her by Nike. More than an aesthetic detail, it became a statement.

It was a subtle yet powerful symbol of identity, resilience, and national pride. The design serves as a reminder of home, even as she competes thousands of miles away.

That symbolic piece has grown into something bigger when Nike launched a limited-edition collection inspired by Eala’s Filipino roots, the Nike By You In Full Bloom. It includes a T-shirt, tote bag, and ball cap — all drawing inspiration from the Sampaguita motif which is first introduced through her hair accessory.

Designed by Manila-based artist Georgina Camus, the collection features the national flower set against a tennis court backdrop. The visual is described as a “blooming tribute” to Eala’s journey, capturing both her rise in international tennis and her unwavering connection to the Philippines.

The Oregon visit underscores how Eala’s career is no longer just about ranking points and tournament results. It is about representation. 

In a sport long dominated by traditional powerhouses, she carries with her a new narrative — one where Southeast Asian athletes are not just participants, but global figures shaping culture beyond the baseline.

Eala’s next stop is BNP Paribas Open in Indian Wells, is one of the most prestigious tournaments outside the Grand Slams. 

Action begins March 4, and with her current world ranking of No. 31, she is projected to enter as one of the seeded players, a testament to her steady climb in the WTA circuit. Waiting in the draw is reigning champion and World No. 8 Mirra Andreeva, who will look to defend her crown.

For Eala, Indian Wells represents another opportunity to prove that her story is still unfolding, a Filipina athlete contender on tennis’ biggest stages.

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