Stephen Curry, Lakers top NBA jersey and team merchandise sales lists for 2025-26

The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) jointly announced on Tuesday that Golden State Warriors superstar Stephen Curry and the Los Angeles Lakers have claimed the top spots on the league’s latest Top-Selling Jersey and Team Merchandise lists, respectively. The rankings are based on sales data from NBAStore.com and Fanatics’ global network of online retail platforms, including Fanatics.com and its affiliated partner sites.

Curry’s continued dominance atop the jersey sales chart underscores his enduring popularity and global appeal, even deep into his decorated career. Widely regarded as one of the most influential players in modern basketball, the two-time NBA Most Valuable Player remains a fan favorite thanks to his electrifying shooting, championship pedigree, and cultural impact on the game.

The Lakers’ position as the top-selling team further highlights the franchise’s massive worldwide following. With a roster that blends star power, legacy, and championship expectations, Los Angeles continues to lead the league in merchandise sales, reinforcing its status as one of the NBA’s most iconic brands.

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The updated Top-Selling Jersey list also reflects the league’s evolving star hierarchy and growing international reach. Nine players on the list have been named starters for the 2026 NBA All-Star Game, which will introduce a new U.S. vs. World format and will be held on February 15 at the Intuit Dome in Inglewood, California.

The NBA’s top-selling jerseys list… based on https://t.co/I0ypSvyq5i sales from the first half of the 2025-26 season! pic.twitter.com/2aMt5nBUMY

— NBA (@NBA) January 20, 2026

Those All-Star starters include:

• No. 1 Stephen Curry (Golden State Warriors) 
• No. 2 Luka Dončić (Los Angeles Lakers) 
• No. 3 Jalen Brunson (New York Knicks) 
• No. 4 Victor Wembanyama (San Antonio Spurs) 
• No. 7 Shai Gilgeous-Alexander (Oklahoma City Thunder) 
• No. 9 Nikola Jokić (Denver Nuggets) 
• No. 10 Tyrese Maxey (Philadelphia 76ers) 
• No. 13 Giannis Antetokounmpo (Milwaukee Bucks) 
• No. 14 Cade Cunningham (Detroit Pistons) 

The list also features notable new faces. Dallas Mavericks rookie Cooper Flagg, who checks in at No. 11, makes his debut on the rankings, reflecting strong early fan interest in the highly touted newcomer. Cunningham, meanwhile, also appears on the list for the first time, marking a milestone in his rising profile as the face of the Pistons’ rebuild.

International stars continue to play a major role in shaping the NBA’s commercial landscape. Five non-U.S. players rank among the top jersey sellers, highlighting the league’s expanding global audience. These include Dončić of Slovenia, Wembanyama of France, Gilgeous-Alexander of Canada, Jokić of Serbia, and Antetokounmpo of Greece—each representing a different country and reinforcing the NBA’s worldwide appeal.

Among the biggest movers on the list is Jalen Brunson, who climbed to a career-high No. 3 ranking after finishing last season at No. 5. The Knicks guard’s rise mirrors his on-court ascension as one of the league’s premier point guards and a cornerstone of New York’s resurgence.

Overall, the latest jersey and merchandise sales data offer a snapshot of the NBA’s current star power—one defined by a mix of established icons, emerging young talent, and a growing international presence. As the league heads toward All-Star Weekend and the latter stages of the season, fan engagement remains strong, both on the court and at the checkout counter.

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