Cristiano Ronaldo’s business empire: A look at CR7’s brands, companies, and investments

Cristiano Ronaldo has added another milestone to his legendary résumé—this time outside the football pitch. The Portuguese superstar and Al Nassr forward has officially become football’s first billionaire player, according to the latest Bloomberg Billionaires Index, joining elite athletes such as Michael Jordan and Roger Federer in reaching 10-figure wealth.

Long considered one of the greatest footballers in history, Ronaldo has built a two-decade career defined by historic goal-scoring numbers, unmatched longevity, and a trophy haul that includes five Ballon d’Or awards and numerous domestic and international titles. Now 40, he continues to defy age with his performances and his business accomplishments. As of 2025, Ronaldo’s net worth stands at an estimated $1.4 billion, boosted by his latest contract with Al Nassr. However, a significant portion of his wealth comes from ventures far beyond football, with the forward crafting a global business empire across hospitality, fitness, fashion, health, tech, and entertainment.

Below is a look at Ronaldo’s major brands and investments:

CR7 Brand – Clothing, Footwear, and Lifestyle

Ronaldo’s CR7 brand includes clothing, denim, footwear, underwear, fragrances, and lifestyle products. Launched in Portugal, it has since expanded into a worldwide retail presence.

Pestana CR7 Hotels

In partnership with the Pestana Group, Ronaldo co-owns a growing portfolio of lifestyle hotels. The chain began in Funchal, Portugal, and has expanded to Lisbon, Madrid, Marrakech, and New York City, catering largely to young travelers and sports fans.

CR7 Crunch Fitness

Reflecting Ronaldo’s commitment to elite conditioning, his CR7 Crunch Fitness chain launched in Portugal and expanded into Spain, offering modern training facilities inspired by his personal routines.

I’m excited to share some big news: I will become a shareholder of @wowfcmma! We share values I truly believe in – discipline, respect, resilience, and the constant pursuit of excellence.

WOW FC is building something unique and powerful, and I’m proud to join this project to… pic.twitter.com/mMP7HlBucc

— Cristiano Ronaldo (@Cristiano) November 27, 2025

Insparya Medical Clinics

Ronaldo owns part of Insparya, a specialized hair treatment and medical group. The first clinic opened in Madrid in 2019, with the network expanding across Portugal by 2025.

UR-Marv Movie Studio

In April 2025, Ronaldo entered the entertainment industry by launching UR-Marv, a film studio created in partnership with acclaimed British filmmaker Matthew Vaughn.

Vista Alegre

Ronaldo purchased a 10 percent stake in Vista Alegre, a historic Portuguese porcelain and crystal manufacturer, strengthening his investment portfolio in 2025.

Padel City

With padel booming worldwide, Ronaldo invested over €5 million to establish Padel City, a state-of-the-art sports facility opened in 2025.

WOW FC MMA Promotion

Ronaldo has also invested in WOW FC, a new mixed martial arts promotion co-owned by Ilia Topuria. The promotion is based in Riyadh, with plans to stage events across Saudi Arabia as it aims to elevate MMA in the Middle East.

Cristiano Ronaldo’s journey from Madeira to global superstardom is already one of the most remarkable careers in sports history. His rise as football’s first billionaire underscores his ability to transcend the game, leveraging his name, discipline, and global influence to build a business empire rivaling his achievements on the pitch. Whether in football, fitness, entertainment, or entrepreneurship, Ronaldo continues to set new standards—proving that his impact extends far beyond the 90-minute game.

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